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"You have to turn a problem into a task!" with Tatiana Egorova

Updated: Apr 5



Hello everyone! Today we are excited to share an enlightening conversation with Tatiana Egorova. She has over 30 years of experience in sales, business development and is a financial expert, who has supported start-ups in the food and beverage industry as well as the cosmetics industry, like Oriflame. Tatiana shared valuable insights on the importance of strategy, understanding the market, cultural differences, overcoming challenges, leadership and work-life balance.


Let's dive into the key takeaways from her discussion:


1. Having a Clear Strategy and Understanding the Market


  • Tatiana emphasized the significance of having a clear strategy when expanding into new regions.

  • By understanding the market dynamics, you can tailor your approach and overcome potential obstacles.

  • It's essential to focus on the fundamentals and return to basics to lay a strong foundation for successful expansion.

2. Finance as a Business Partner


  • In the world of start-ups, finance should not be regarded as an isolated function.

  • Tatiana stressed the need for finance to act as a business partner, supporting the company's operations and ensuring the effective implementation of the strategy.

  • Finance plays a vital role in mitigating risks and maximizing opportunities, especially in a start-up environment where both are significant.

3. Respecting Cultural Differences


  • Expanding into new regions often means encountering different cultures and norms.

  • Tatiana shared her experience of expanding into the African market, highlighting the importance of understanding and respecting local culture. Building relationships and acknowledging cultural norms are crucial for successful business endeavors in foreign markets.

4. Overcoming Challenges and Learning from Difficult Situations


  • Tatiana narrated a challenging yet inspiring success story involving a cyber attack that she had to manage at Oriflame.

  • Despite her limited knowledge of cybersecurity, Tatiana and her team worked tirelessly to protect personal data and ensure business continuity. This experience highlighted the power of teamwork and the opportunity for personal and professional growth that challenging situations can bring.

5. Leadership: Fairness, Truthfulness, and Respect


  • Tatiana provided valuable leadership advice based on her experience. She emphasized the importance of fairness, truthfulness, and treating team members with respect.

  • These qualities create trust within a team, leading to increased productivity and a positive work environment.

6. Work-Life Balance and Problem-Solving


  • As a business professional, Tatiana understands the challenges of achieving work-life balance. She reminds us of the importance of family and friends.

  • She stressed the importance of prioritizing certain aspects of life, engaging in activities that bring energy and fulfillment.

  • Tatiana's advice of viewing problems as tasks and seeking solutions is a powerful reminder to approach challenges with a problem-solving mindset.

Overall, Tatiana Egorova's insights provide a valuable roadmap for entrepreneurs and business owners looking to expand their operations. By focusing on strategy, understanding the market, respecting cultural differences, cultivating teamwork, embracing leadership qualities, achieving work-life balance, and seeking guidance, you can enhance your chances of success and overcome the challenges that come with expanding your business.


Do you need support from an expert like Tatiana Egorova? Or, are you looking to join the mentor community at SalesPro4U? Feel free to reach out at mentor@salespro4u.com.

You can listen to the full episode of The Mentor Talk with Tatiana Egorova.


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Stay tuned for more enlightening episodes of “The Mentor Talk”.

Until then, take care!

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